{"id":14289,"date":"2020-11-25T07:35:57","date_gmt":"2020-11-25T07:35:57","guid":{"rendered":"https:\/\/www.lesensdudetail.ch\/?p=14289"},"modified":"2026-04-07T02:46:47","modified_gmt":"2026-04-07T00:46:47","slug":"holidays-2020-3-tips-to-make-christmas-exceptional","status":"publish","type":"post","link":"https:\/\/www.lesensdudetail.ch\/en\/holidays-2020-3-tips-to-make-christmas-exceptional\/","title":{"rendered":"Holidays 2020 : 3 tips to make Christmas exceptional"},"content":{"rendered":"
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December is up close now, with jewelers\u2019 shopfronts that usually spark and glow to celebrate the holiday\u2019s season. This year, the health crisis has tainted the general atmosphere and shopkeepers must renew their practices to embrace the Christmas season. Regardless of lockdowns, le Sens du D\u00e9tail shares some practical advice with jewelry retailers for a great Holidays Season.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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December is up close now, with jewelers\u2019 shopfronts that usually spark and glow to celebrate the holiday\u2019s season. This year, the health crisis has tainted the general atmosphere and shopkeepers must renew their practices to embrace the Christmas season. Regardless of lockdowns, le Sens du D\u00e9tail shares some practical advice with jewelry retailers for a great Holidays Season.<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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FEW STEPS AWAY FROM NEW HABITS <\/span><\/p>\n

Behind closed storefronts, <\/span>jewelry retailers<\/strong> are busy getting ready for Christmas. For they understand the season\u2019s stakes, jewelry experts brim with new initiatives to strengthen the link with their client base : phone calls, newsletters, gathering and exploiting data from CRMs are practical moves to set up a new strategy and anticipate local customers\u2019 needs. <\/span><\/p>\n

The undisputed synergy between the physical shop and its digital doppelg\u00e4nger \u2013 as previously discussed here and there (Selben) can fully deploy now to reach out to clients and suggest beautiful jewelry pieces for the holiday\u2019s season. <\/span><\/p>\n

In practice, no need to implement heavy emergency measures to pump the turnover: when an online shop is not ready\/operational, setting up a simple \u201cclick and collect\u201d purchasing system instead is an undeniably easy step to keep up with your daily activity and local customers. Now is the perfect time to abundantly feed social networks and build an efficient online presence to get noticed by prospective clients. They want nothing more than receive some joy \u2013 you are the one to spark it.<\/span><\/p>\n

Now could also be a smart timing to propose new services to customers and experiment exclusive private encounters? Listen to their wishes and offer a panel of handpicked pieces that meet their budget and dreams. A private appointment can be made in an intimate, quiet place. A spotless organization \u2013 respecting social distancing measures – might be the new black for connecting with your clients base in some privileged moments \u2013 all being in a turmoil of uncertainty.<\/span><\/p>\n

In general, now is the time to use the crafty or wise resources made available by professional associations and institutions: by joining a specialized Jewelry association, you will gain access to resources and dedicated support to better address the consequences on the global economic slowdown. Specialized associations will help in getting support or completing procedures where available, and bring together retailers and key industry players to feel stronger in these troubled times. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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CREATE DESIRE<\/span><\/p>\n

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Christmas is always paved with a share of fancy dreams and reverie. Thanks to a little help by jewelry retailers, dreams can come true and boutique windows are prepared for the enchantment. Buying jewel pieces is seldom considered a whim \u2013 it embeds more than just pleasure \u2013 think long-term investment. A durable purchase that projects on transmission and a certain sense of values, jewels do not suffer from devaluation. Jewelry experts play a key role in addressing their clients\u2019 needs and meeting their demands \u2013 even though clients remain afar for health crisis reasons. <\/span><\/p>\n

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Create desire and ignite fancy dreams \u2013 this ambition remains untouched and sounds even more special this year. All the more reasons for jewelry professionals to address it differently and get closer than ever to their clients\u2019 base. Showcasing signature pieces and exceptional designs with extreme care is a must \u2013 regardless of how the pieces are exposed, in the e-shop or physically available in a boutique. <\/span><\/p>\n

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Sparkling diamonds and unique designs are much needed to wipe away the dull pandemic days. <\/span> <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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LOCAL ECONOMIC NETWORK WITH TRUST<\/span> <\/em><\/strong><\/p>\n

While France has enforced lockdown measures once more and Christmas celebrations loom in – a growing grassroot trend has people increasingly turn to local shops \u2013 including local jewelry retailers. This deep shift in consumers\u2019 habits has been repeatedly noted in the past years, and is only magnified with lockdowns measures piling up on and on. This opportunity for jewelers to build strong connections with their local customers must not be missed \u2013 communicating with clients will be beneficial both ways: retailers bring them a share of joy and pleasure, ensure availability of the pieces and guarantee all deliveries will be made on time \u2013 before Christmas. Custom service builds stronger confident links as you show your expertise, know-how and knowledge of your clients\u2019 desires. These are strong foundations for the future. <\/span><\/p>\n

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Another alternative to explore is open the doors to curious clients and unveil what is behind the curtains \u2013 workshop secrets, traditional designer\u2019s workplace, show your clients where the magic takes place and how metal and stones become polished bracelets and shiny necklaces. This privileged insight, shared with some happy few, is another trust mark that seals a relation between a maker and a customer. Relation that may extend beyond the troubled period and ultimately last for long.<\/span><\/p>\n

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Custom made services, or on-demand requests can also help retailers to boost their image: they can pick a handful of pieces that meet the clients\u2019 requirements, both in terms of style, intention, and budget. That personalized service will undoubtedly carve a new image for the retailer, outlining their listening capacities, trust and privacy – far from the large range, mass consumption brands. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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2020 will have been a land of uncertainty, however this period can also been seen as a territory of opportunities. The challenging adjustments can be tackled when turned into building a new type of relation – closer to customers. Le Sens du D\u00e9tail shares its expertise and supports jewelry professionals in achieving this crucial makeover.<\/em><\/strong> <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Photo cr\u00e9dit : <\/strong> <\/span><\/p>\n

Unsplash library : <\/span>https:\/\/unsplash.com\/ <\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Thanks to Alexandre Humbert – D.W.T.H. – for the original creation of the Logo in support of our Watchmakers – Jewelers<\/span><\/p>\n

L\u2019Union de la Bijouterie Horlogerie : <\/span>https:\/\/u-b-h.com\/lubh\/nos-missions\/<\/a><\/p>\n

Groupe Vend\u00f4me HBJO Solidaire : <\/span>https:\/\/www.facebook.com\/groups\/880114219133951\/<\/a><\/p>\n

Fr\u00e9d\u00e9ric Bleu : <\/span>https:\/\/www.linkedin.com\/in\/frederic-bleu-481510124\/<\/a><\/p>\n

F\u00e9d\u00e9ration Fran\u00e7aise des Horlogers Bijoutiers ind\u00e9pendants : <\/span>https:\/\/www.ffhbi.fr<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n

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Regardless of lockdowns, le Sens du D\u00e9tail shares some practical advice with jewelry retailers for a great Holidays Season.<\/p>\n","protected":false},"author":4,"featured_media":14034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-14289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","entry"],"yoast_head":"\nHolidays 2020 : 3 tips to make Christmas exceptional - Le Sens du D\u00e9tail<\/title>\n<meta name=\"description\" content=\"December is up close now, with jewelers\u2019 shopfronts that usually spark and glow to celebrate the Christmas season. 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