{"id":19362,"date":"2021-05-04T07:55:22","date_gmt":"2021-05-04T07:55:22","guid":{"rendered":"https:\/\/www.lesensdudetail.ch\/?p=19362"},"modified":"2026-05-06T02:15:01","modified_gmt":"2026-05-06T00:15:01","slug":"optimizing-the-production-chain-for-a-peaceful-management-of-your-brand","status":"publish","type":"post","link":"https:\/\/www.lesensdudetail.ch\/en\/optimizing-the-production-chain-for-a-peaceful-management-of-your-brand\/","title":{"rendered":"Optimizing the production chain for a peaceful management of your jewelry brand: meeting with Thomas Lamy, CEO of N\u00e9o-Logix"},"content":{"rendered":"<div class=\"brz-root__container brz-reset-all brz brz-root__container-page\">\n<section id=\"philo\" class=\"brz-section brz-css-5h469v\">\n<div class=\"brz-section__content brz-section--boxed brz-css-8c8bb2 brz-css-9r6l3b\" data-brz-custom-id=\"nnllsakupbwhczrjsdwgtqhvpbzvpeozddhp\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-1ckuv brz-css-5a09bv\">\n<div class=\"brz-row__container brz-css-1mktqn8\" data-brz-custom-id=\"maxmczebiyppsolsejujxqynqzxndhpvymvs\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-ej6rnk brz-css-10tj7q1\">\n<div class=\"brz-columns brz-css-v9rg78 brz-css-rj060i\" data-brz-custom-id=\"pqcknjvnztjwweloisejnybbsfipguvdpymg\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-1e4dfhv brz-css-15ufw5x\">\n<div id=\"\" data-brz-iteration-count=\"1\" class=\"brz-css-j5vev6 brz-css-13tr448 brz-wrapper brz-animated brz-css-zvcpv5 brz-css-1cy83pa\" data-animationid=\"ufguftnwikxnmquobsscivrrctgdqkavanwu\">\n<div class=\"brz-image brz-css-zwj7ys brz-css-gzj0t7\" data-brz-custom-id=\"bvfjsdsjgkpnvnyhmsdtmfoyeovrewhkmijm\"><img decoding=\"async\" class=\"brz-img\" src=\"\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-v9rg78 brz-css-11go4vt\" data-brz-custom-id=\"twqibtsetgkywgpqaobmwonnbjsjjrsvsnkj\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-column__items brz-css-1e4dfhv brz-css-153ztjg\">\n<div id=\"\" class=\"brz-css-j5vev6 brz-css-1brulsj brz-css-1u3lumv brz-wrapper\">\n<div class=\"brz-spacer brz-css-1qdv9nw brz-css-1289lvt\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1pckpcm\" data-brz-custom-id=\"dsnwqqyrhmsyjocmtcnkmicrjcxsgiuvkbwb\">\n<div data-brz-translate-text=\"1\">\n<h1 class=\"brz-fs-xs-34 brz-lh-lg-1_3 brz-lh-sm-im-1_3 brz-lh-xs-im-1_3 brz-ls-lg-1 brz-ls-sm-im-m_0_5 brz-ls-xs-im-m_0_5 brz-ff-eqgjdphiclqftjvllrvcyjnjlpzseitfqtzs brz-ft-upload brz-fw-lg-400 brz-fw-sm-im-700 brz-fw-xs-im-700 brz-fs-lg-38 brz-fs-sm-im-31 brz-css-jMvsG\"><span class=\"brz-cp-color1\"><span class=\"text-population\"><\/span> <\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1pckpcm\" data-brz-custom-id=\"lkmyigqcnufrnbelbdjjokhssrcjkbpzlupx\">\n<div data-brz-translate-text=\"1\">\n<h1 class=\"brz-fs-xs-22 brz-tp-heading6 brz-css-fWEF9\"><span class=\"brz-cp-color1\"><span class=\"text-population\"><\/span>      <\/span><\/h1>\n<h1 class=\"brz-tp-heading6 brz-fs-xs-22 brz-css-ykk6_\"><span class=\"brz-cp-color1\"><span class=\"text-population\"><\/span>  <\/span><\/h1>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1pckpcm\" data-brz-custom-id=\"emjbozskdavgyckxvzxyuphgotueeeokquqb\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-lh-xs-im-1_5 brz-lh-sm-im-1_5 brz-lh-lg-1_6 brz-fs-sm-im-15 brz-fs-lg-16 brz-ls-xs-im-0 brz-ls-sm-im-0 brz-ls-lg-0 brz-fs-xs-19 brz-ff-montserrat brz-ft-google brz-fw-lg-500 brz-fw-sm-im-500 brz-bcp-color2 brz-fw-xs-im-500 brz-css-pUC3y\"><span class=\"brz-cp-color2\">To help you develop a sustainable brand and bring out the best of your business, I surround myself with a panel of experts. Today, I&#8217;ve chosen to talk to you about the importance of centralized management of your workshop in order to optimize your entire production chain and gain time and efficiency. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-css-1brulsj brz-css-ppizj7 brz-wrapper\">\n<div class=\"brz-spacer brz-css-1qdv9nw brz-css-cr3vak\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_giuiucslqwnrfqbdywukigxcosmgxywzpczp\" class=\"brz-section articleblog brz-css-5h469v\">\n<div class=\"brz-section__content brz-section--boxed brz-css-8c8bb2 brz-css-czaf7x\" data-brz-custom-id=\"dklzjchkvfjylzbslhipoogieizcgpdhmlxe\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-1ckuv brz-css-s0guyl\">\n<div class=\"brz-row__container brz-css-1mktqn8 brz-css-jrmk8c\" data-brz-custom-id=\"ygavbtjvicqrbzemwigdbdujcqljbmhxcbom\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-ej6rnk brz-css-10tj7q1\">\n<div class=\"brz-columns brz-css-v9rg78 brz-css-1jy8ccl\" data-brz-custom-id=\"aqhsfbmgmmpaguexxcwveyoktpujlvqhuqtp\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-column__items brz-css-1e4dfhv brz-css-4pbkye\">\n<div id=\"\" class=\"brz-css-j5vev6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1pckpcm\" data-brz-custom-id=\"mjxcsdoxyvweyzcrsfjkdnbrnolczlukyexh\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-paragraph brz-mb-lg-10 brz-css-csiZw\"><strong class=\"brz-cp-color7\">To help you develop a sustainable brand and bring out the best of your business, I surround myself with a panel of experts. Today, I&#8217;ve chosen to talk to you about the importance of centralized management of your workshop in order to optimize your entire production chain and gain time and efficiency. <\/strong><\/p>\n<p class=\"brz-tp-paragraph brz-mb-lg-10 brz-css-qfbFu\"><strong class=\"brz-cp-color7\"> <\/strong><\/p>\n<p class=\"brz-tp-paragraph brz-mb-lg-10 brz-css-ckO2b\"><span class=\"brz-cp-color7\">To better understand this complex issue, I interviewed Thomas Lamy, CEO of N\u00e9o-Logix, a company specialized in publishing and integrating management software dedicated to jewelry professionals. I met Thomas and his team during the implementation of their software in our jeweler&#8217;s workshop in Geneva, <\/span><a class=\"link--external brz-cp-color7\" href=\"https:\/\/latelierdebenoit.com\/en\/\" data-brz-link-type=\"external\" target=\"_blank\" rel=\"noopener\">l\u2019Atelier de Benoit<\/a><span class=\"brz-cp-color7\">. Faced with the challenges of optimized production management for jewelry brands, a partnership between our two complementary activities became obvious. Meet us. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1pckpcm\" data-brz-custom-id=\"jovriuzabcsailgzuoiitfknqxusxzurldgl\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-10 brz-tp-heading4 brz-css-cojiY\"><span class=\"brz-cp-color7\">Hello Thomas, thank you for accepting this interview. Before getting to the heart of the matter, can you tell us more about the creation of N\u00e9o-Logix&nbsp;? <\/span><\/p>\n<p class=\"brz-tp-paragraph brz-mb-lg-10 brz-css-wKhgV\"><span class=\"brz-cp-color7\">N\u00e9o-Logix was born in 2004. While I was still a university student, I met a jeweler in Lyon who told me about some very specific needs of his trade. This is how the development of NEO-FUGU\u00ae started. I visited several workshops and I quickly realized the expectations of the watchmaking, jewelry and goldsmithing professions. Just like the needs of our customers, our solution adapts and innovates itself to best satisfy them. Whether you are a small workshop, a manufacturing company or a jewelry designer, this ERP specialized in jewelry allows you to pilot and follow up orders, products, materials and works on a daily basis to optimize your management, save time and enhance the work of your craftsmen. We also offer an MES which aims to manage the workshop in real time. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1pckpcm\" data-brz-custom-id=\"srcaemofqrklnxkrbsfjcowjfocxpqksddib\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-10 brz-tp-heading4 brz-css-dl6Dx\"><span class=\"brz-cp-color7\">Some clarifications are needed&#8230; What do \u201cERP\u201d and \u201cMES\u201d mean?<\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-h13yw\"><span class=\"brz-cp-color7\">The ERP is also called PGI: Pro-Logiciel de Gestion Int\u00e9gr\u00e9e. This software allows the management of trade flows: orders, delivery notes, invoicing&#8230; But it also allows the management of other processes essential to a company such as human resources or accounting.   <\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-yGjcp\"><span class=\"brz-cp-color7\">The MES (Manufacturing Execution System) is a production management software that allows to collect and follow in real time what is happening in a workshop as well as to follow the profitability of the projects via the implementation of touch tablets or collective terminals. This software also allows the workshop&#8217;s craftsmen to participate in the development of the brand.  <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-css-jrvjhn brz-wrapper\">\n<div class=\"brz-image brz-css-1lx3dse\" data-brz-custom-id=\"jquwvrklxuhalitliunxhklekougxcocodze\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/www.lesensdudetail.ch\/en?brizy_media=wp-45830f393836cab61e8e214608abc893.png&amp;brizy_crop=iW%3D666%26iH%3D584%26oX%3D7%26oY%3D0%26cW%3D653%26cH%3D584\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1pckpcm\" data-brz-custom-id=\"oapnmvjeuwkhjejdftbyeotsljnyrrrlboph\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-10 brz-tp-heading4 brz-css-g51St\"><span class=\"brz-cp-color7\">Why implement an ERP when you are a manufacturer, a designer or a jewelry brand?<\/span><\/p>\n<p class=\"brz-tp-paragraph brz-mb-lg-10 brz-css-nW6kS\"><span class=\"brz-cp-color7\">There are several advantages to activating an ERP as a jeweler. <\/span><\/p>\n<p class=\"brz-tp-paragraph brz-mb-lg-10 brz-css-sqxPF\"><span class=\"brz-cp-color7\">First, an ERP allows you to be more efficient by digitizing and centralizing all production information in one tool. This is a time-saver that should not be overlooked. Thanks to the collection of data from the workshop in real time, you improve the monitoring of the profitability of your projects and you facilitate, for instance, customs management. <\/span><\/p>\n<p class=\"brz-tp-paragraph brz-mb-lg-10 brz-css-iqCBO\"><span class=\"brz-cp-color7\">Secondly, ERP meets the growing requirements for raw material traceability. The entire production chain is tracked, allowing you to follow your metals and precious stones at every stage, from their transformation to their marketing. Transparency is an increasingly important issue in jewelry. Being able to certify to the customer what he buys and where the pieces that make up his jewel come from is a considerable asset for a brand. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1pckpcm\" data-brz-custom-id=\"lgnlptackcluhmjhdbecfthqbfpswjytlvyn\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-heading4 brz-mb-lg-10 brz-css-qPEfR\"><span class=\"brz-cp-color7\">It is also essential to carefully manage all of its components&#8230;<\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-uFIjI\"><span class=\"brz-cp-color7\">That&#8217;s exactly right. This is why we have developed a tailor-made solution: our software is perfectly adapted to the jewelers&#8217; activity and has been built specifically to meet his or her needs and expectations.  <\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-keDB8\"><span class=\"brz-cp-color7\">As a jeweler, it is important to build a clear bill of materials with precise components to detail each characteristic of a piece. This is called the SKU (Stock Keeping Unit). The advantage of this classification is to be able to follow the product easily, to optimize the inventory management and to analyze the sales by SKU.  <\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-hBKCy\"><span class=\"brz-cp-color7\">Our ERP allows you to go further and manage your sourcing, production and marketing chain at 360\u00b0. You will be able to:  <\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-cHCrD\"><span class=\"brz-cp-color7\">\u2714\ufe0f Accurately track the parts produced <\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-umT7W\"><span class=\"brz-cp-color7\">\u2714\ufe0f Monitor inventory <\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-yjzkL\"><span class=\"brz-cp-color7\">\u2714\ufe0f Manage the entire trade flow (order, delivery note, billing) <\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-ta4zq\"><span class=\"brz-cp-color7\">\u2714\ufe0f Manage the aspects of French customs (police book, punch&#8230;) <\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-blINM\"><span class=\"brz-cp-color7\">\u2714\ufe0f Manage outsourcing contracts (entrusted voucher).  <\/span><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-vW7Ab\"><strong class=\"brz-cp-color7\">Now imagine a brand that does not yet have ERP software or that has general-purpose software that does not necessarily meet the specific needs of their business. Perhaps this brand even manages its workshop via Excel and has a hard time keeping track and pooling data. How would you help them implement your custom solution?   <\/strong><\/p>\n<p class=\"brz-mb-lg-10 brz-tp-paragraph brz-css-to0TV\"><span class=\"brz-cp-color7\">As with any new project, it&#8217;s essential to take the time to develop a list of needs and goals. Every brand is different and it is essential for us to develop a customized solution to help them achieve their ambitions. Then, we need to define the relevant KPI\u2019s and think about improvement opportunities. Before defining the specifications that correspond to your business and your objectives, we develop a schedule for implementation. Next, we define a budget together. <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1pckpcm\" data-brz-custom-id=\"ufyfvqobvxjuawdunmygnoetvbqxlslarnng\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-mb-lg-0 brz-tp-paragraph brz-css-roNwi\"><strong class=\"brz-cp-color7\">As you can see, implementing a specific ERP software, like N\u00e9o-Logix, has numerous benefits: to centralize production information, better monitor and control your business, track your production in real time, trace your raw materials, and finally, satisfy your customers rapidly and efficiently with complete confidence. It is an effective tool that will help you save time and gain peace of mind! <\/strong><\/p>\n<p class=\"brz-mb-lg-0 brz-tp-paragraph brz-css-amiRG\"><strong class=\"brz-cp-color7\"> <\/strong><\/p>\n<p class=\"brz-mb-lg-0 brz-tp-paragraph brz-css-kqNNN\"><strong class=\"brz-cp-color7\"><em>I hope that this meeting will enlighten your choices in terms of managing your workshop. If you are interested in the NEO-FUGU\u00ae solution, please contact me for more information or contact Thomas and his team directly from their <\/em><\/strong><a class=\"link--external brz-cp-color7\" href=\"https:\/\/www.neofugu.com\/en\/contact\/\" data-brz-link-type=\"external\" target=\"_blank\" rel=\"noopener\"><strong><em>very own website<\/em><\/strong><\/a><strong class=\"brz-cp-color7\"><em>. <\/em><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-wrapper-clone brz-css-9onys8 brz-css-1hbt0bm\">\n<div class=\"brz-d-xs-flex brz-flex-xs-wrap brz-css-1dauj4c brz-css-pyquqn\" data-brz-custom-id=\"\">\n<div class=\"brz-wrapper-clone__item\" id=\"lydbnvipnuehenjusrriuxlktuslnhkctdwl\"><a class=\"brz-a brz-btn brz-css-10m52ka brz-css-1abflg brz-css-woqvdf brz-css-ykg3f9\" href=\"https:\/\/www.lesensdudetail.ch\/en\/contact-me\/\" target=\"_self\" rel=\"noopener\" data-brz-link-type=\"external\" data-brz-custom-id=\"lydbnvipnuehenjusrriuxlktuslnhkctdwl\"><span data-brz-translate-text=\"1\" class=\"brz-span brz-text__editor\">Contact Me<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-j5vev6 brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-1pckpcm\" data-brz-custom-id=\"vjrgguxkfuoudhrkrwhfbrpggqcerpvkfjiv\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-tp-paragraph brz-mb-lg-10 brz-css-eoLrf\"><strong class=\"brz-cp-color7\">Photo cr\u00e9dit&nbsp;: <\/strong><span class=\"brz-cp-color7\">&nbsp;<\/span><\/p>\n<p class=\"brz-tp-paragraph brz-mb-lg-10 brz-css-mjvab\"><strong>\u2022 <\/strong><span>Neo-Logix <\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p>    <!-- version:1736982201 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>To help you develop a sustainable brand and bring out the best of your business, I surround myself with a panel of experts. Today, I&#8217;ve chosen to talk to you about the importance of centralized management of your workshop in order to optimize your entire production chain and gain time and efficiency. <\/p>\n","protected":false},"author":4,"featured_media":19609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"brizy-blank-template.php","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-19362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizing the production chain for a peaceful management of your brand<\/title>\n<meta name=\"description\" content=\"I&#039;ve chosen to talk to you about the importance of centralized management of your workshop in order to optimize your entire production chain.\" \/>\n<meta name=\"robots\" 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