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Le Sens du Détail

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Category Archives: Blog

Thoughts – watch and jewellery fairs come and go: is it still relevant today to have so many fairs, even in the digital era?

Le sens du détail - salons

What interest do jewellery and watch brands have in participating in large shows such as Vicenzaoro, Watches & Wonders, Gem Geneva or more confidential and intimate showrooms such as Jewellery Geneva, or Haute Jewels Geneva?

Posted byAxelle2020April 8, 2022August 12, 2025Posted inBlog

More than 50 years after its creation, the Love bracelet of Cartier remains one of the jewellery house’s bestsellers

More than 50 years after its creation, the Love bracelet of Cartier remains one of the jewellery house’s bestsellers

Posted byAxelle2020February 14, 2022August 12, 2025Posted inBlog

Vaudaux, a case for luxury

Le Sens du Détail takes you on a backstage visit of Vaudaux premises, a journey for the senses!

Posted byAxelle2020October 19, 2021August 12, 2025Posted inBlog

Célia Mastorchio-Fabbri : When graphic staging makes sens

Le sens du détail - Célia Mastorchio-Fabbri

Le Sens du Détail is thrilled to share Célia Mastorchio-Fabbri’s work: a graphic storyteller, she specializes in staging precious jewels through her art.

Posted byAxelle2020September 6, 2021August 12, 2025Posted inBlog

Mathon Paris : A quiet Gem

At Le Sens du Détail, we love unearthing hidden talents. Mathon Paris meets all the criteria: the Paris born and bred jewelry house is celebrating its 90th anniversary. A family history made of excellence, elegance and distinctive flair.

Posted byAxelle2020July 29, 2021August 12, 2025Posted inBlog

A mirror interview: Muriel Piaser and Axelle Loichot

Muriel Piaser

One is in Paris, the other settled in Geneva. One comes with a swirl of fashion frenzy, her counterpart has nurtured her experience in the muffled quietness of jewelry retail salons. Muriel Piaser and Axelle Loichot share a common vision of luxury, vast and eclectic networks, plus a sensitive approach to the future marketing of unique jewelry pieces.

Posted byAxelle2020June 23, 2021August 12, 2025Posted inBlog

Optimizing the production chain for a peaceful management of your jewelry brand: meeting with Thomas Lamy, CEO of Néo-Logix

Perles - Le Sens du détail

To help you develop a sustainable brand and bring out the best of your business, I surround myself with a panel of experts. Today, I’ve chosen to talk to you about the importance of centralized management of your workshop in order to optimize your entire production chain and gain time and efficiency.

Posted byAxelle2020May 4, 2021August 12, 2025Posted inBlog

If I were …

Axelle Loichot - le Sens du Détail - designer

Jewelry designer, jewelry retailer, Head of Luxury Programs within the Higher Education system, Le Sens du Détail is glad to share our tailor-made, seamless roadmap.

Posted byAxelle2020April 20, 2021August 12, 2025Posted inBlog

Coffee time with Frédérique Berman, jewelry designer

Frédérique Berman - creatrice de bijou

Le Sens du Détail puts jewelry designers in the spotlight! Recently, I was lucky to work with Frederique Berman and today, she is sharing with us some insights of her personal inspiring environment. A dreamlike realm that reflects her elegant talent and delicate findings, always full of humor and personality.

Posted byAxelle2020March 30, 2021August 12, 2025Posted inBlog

Jewelry workshop: behind the curtains Le Sens du Détail feat. L’Atelier de Benoit – Geneva

Atelier de Benoit à Genève

Le Sens du Détail offers to lift a corner of the veil and open the doors of jewelry workshop L’Atelier de Benoit in Geneva. There, HBJO professionals are allowed to experience an immersive day of practice among craftsmen.

Posted byAxelle2020February 10, 2021August 12, 2025Posted inBlog

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  • Thoughts – watch and jewellery fairs come and go: is it still relevant today to have so many fairs, even in the digital era?
  • More than 50 years after its creation, the Love bracelet of Cartier remains one of the jewellery house’s bestsellers
  • Vaudaux, a case for luxury
  • Célia Mastorchio-Fabbri : When graphic staging makes sens
  • Mathon Paris : A quiet Gem

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