Consulting & Expertise in Jewellery-making

Customised services and guidance to make the most striking creations of contemporary jewellery genuine eye-catching pieces.

Axelle Loichot - Le Sens du Détail - Conseil Expertise en Bijouterie-Joaillerie


I wish to convey the savoir-faire and skills I have acquired throughout my professional career to my clientele, whether they be craftsmen, creators or retailers. 

I share my multifaceted expertise of the fascinating universe of jewellery-making and a passion for excellence, from the artisan’s workshop all the way to the most prestigious boutique windows.

Let us join forces to create a presence and identity of excellence!  

Axelle Loichot

25 years of experience across the entire value chain of the jewellery industry allow me to efficiently accompany all the players in the sector.



A 360° mastery of the world of jewellery thanks to a professional career among the various actors of the watch and jewellery-making field.


Establishing and distributing collections

A 10-year experience at a leading manufacturer of generic jewellery with customers ranging from independent jewellers to major brands.


Optimising customer experience

11 years in the Travel Retail division of the world's leading watchmaker, leading a network of sales outlets with a diversified offer adapted to the profile of the target group.


Promoting the know-how of craftsmen

Running a high-end-jewellery workshop during 4 consecutive years allowed me to better understand the problems experienced by jewellery artisan-creators.

Network & Contacts

These years of experience in the field of watch and jewellery-making have allowed me to forge strong relationships with a number of major brands.

Messika Joaillerie
Roberto Coin
carrera y carrera
Marco Bicego
Chaumet Paris
Pasquale Bruni
Isabelle Langlois
dinh van Paris
de Grisogono
Rado Switzerland
Ti Sento Milano


Le Sens du Détail brings together excellence, quality and audacity to add some sparkle to all the tiny and bigger details that will help set a distinctive and exceptional identity apart from the rest. 


Créateur bijoux - Le Sens du détail - Axelle Loichot

Jewellery Artisan-Creators

We support and assist talented artisans in the configuration and promotion of their craftsmanship. We provide practical and effective tools so as to meet the expectations of retailers.

Our mission is simple: make your exclusive creations become eye-catching gems!

Jewellery Retailers

Le Sens du Détail works alongside jewellery retailers to build their brand image by expanding their brand portfolio so as to offer a wide array of exclusive and varied creations.

Our mission is to increase your sales and make you take centre stage!

Créateur bijoux univers-détail
Le Sens du Détail - Axelle Loichot - sur mesure

Personalised Services

20 years of experience and multifaceted savoir-faire in the world of jewellery-making constitute our best and most precious asset to offer a solution adapted to the questions or issues relating to your business activity or boutique.

Our mission is to find the most suitable solution tailored to your every need!

Axelle Loichot - Le Sens du Détail - Conseil Expertise en Bijouterie-Joaillerie

My Values

A passion for excellence

The spirit of excellence and exclusive nature of the pieces that enhance their creator’s exceptional traditional craftsmanship and audacity are what truly inspires me. 

The freedom to stand out from the crowd

As a talent agitator, I select with you the pieces of jewellery whose elegance is in perfect harmony with your brand image. To do so, we will seek to choose the features that shape your identity: one of exclusivity. 

Le Sens du Détail becomes a close partner of your growth, while at the same time guaranteeing absolute confidentiality.

Let’s discuss it together

Do you happen to share my values of excellence and wish to make your offer one-of-a-kind?

Then let's arrange an appointment to get to know each other and better assess your needs.