Jewellery Artisan-Creators

We support and assist talented artisan-creators in placing their craftsmanship in the spotlight.

We provide practical and effective tools to build long lasting relationships with retailers.

Our mission is simple: make your exclusive creations become eye-catching gems!

Créateur bijoux - Le Sens du détail - Axelle Loichot
Le Sens du Détail - orfevrerie

Become more familiar with your market

Marketing one's creations requires time, knowledge and special skills. After all, there are many challenges artisan-creators often face. 

Are your creations one-of-a-kind? Your talent and craftsmanship then definitely deserve to be showcased more prominently in boutique windows.

Are you seeking to increase your sales? Then it’s important to enhance your knowledge of the world of jewellery-making and expand your network.

Do you long to gain consistency, visibility and improve sustainable management? Rethinking your product offer, from start to finish, will help you achieve just that.


Establishing a relevant action plan


Defining your identity and promoting your craftsmanship


Attracting retailers and your target clientele


Selecting the right sales channels

Support and assistance in line with your ambitions

Le Sens du Détail shares with you its business expertise and in-field experience.

Let your creations sparkle so as to set them apart and look at them with new eyes to make your craftsmanship take centre stage. Assess your talent to reveal your exclusive brand identity and analyse, in a professional and objective way, the performance of your business.

Structure your offer to be in line with your market and meet the expectations of the industry. Harmonise your collections to make your offer legible and perfectly coherent, as well as rely on practical tools adapted to your activity so as to find opportunities effectively.

Consider your creations as the narrative of a beautiful encounter - the perfect match between a collection, its creator and a retailer. This story should reveal the richness of the artisan’s universe through the magic of storytelling aligned with their values and in harmony with the retailer's identity: a precious asset for the future beholder!

Le Sens du Détail - artisan créateur bijoux - Axelle Loichot

Wings may grow from talent, but Le Sens du Détail will give you the sense of direction you need to structure your offer and organise your activity.

Axelle Loichot - Le Sens du Détail - Conseil Expertise en Bijouterie-Joaillerie

Support & Guidance

Le Sens du Détail is committed to working with you to clarify your positioning, structure your offer, analyse your environment and identify the retailers who will market your creations.

A customisable program, developed specifically for artisan-creators.

1/2 day of exchanges/advice in your own workshop

6 modules followed by 6 weekly 1-hour collaborative sessions

Access to the network and guidance from a jewellery expert

Customised sales kit to capture prospects

Starting from 2’500 CHF

It is in complete trust and guarantee of confidentiality that Le Sens du Détail becomes a close partner of your growth.

Let’s discuss it together

Do you happen to share my values of excellence and wish to make your offer one-of-a-kind?Then let's arrange an appointment to get to know each other and better assess your needs.